Our Commitment
Maintain and solidify our position as an industry-leading loyalty platform to help independent hotel brands compete on a global scale
while becoming the most engaging global community of travel enthusiasts, transforming everyday choices into unique experiences anytime, anyplace.
Provide the infrastructure, support and marketing exposure to drive incremental direct revenue through a global loyalty programme
GHA DISCOVERY is a programme that connects the independent brands and unique hotels of Global Hotel Alliance. Rewarding members with instant benefits, unique experiences, and DISCOVERY Dollars (D$) to enhance each journey.
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It welcomes and rewards members both when they are travelling and while they are in their home market. Through its ‘Live Local’ concept, it creates a member community and offers access to local hotels’ facilities and events.
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GHA DISCOVERY drives repeat stays booked on direct channels, incremental spend across the hotel, and cross-brand engagement.
Drive environmental and social awareness through GHA DISCOVERY
The core values of our hotel brands and programme members include social awareness and environmental sustainability. By treating people and the planet with the utmost respect, together, we wish to see the world become more resilient, equal, and sustainable.
Anjali Mehra, VP Marketing
"Leela joined Global Hotel Alliance in 2007 and continues to see huge value in membership. Since its launch in 2010, participation in the GHA DISCOVERY programme has enabled us to capture more than our fair share of the considerable growth in demand in both business and leisure travel into India by reaching more international travellers at a lower cost of sale. Leela DISCOVERY has enhanced the Leela brand's reputation and helped us compete with the major international brands' growing presence in the Indian market."
The Leela Palaces,
Hotels and Resorts
